Sales Promotional Items
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As a young man, I had the opportunity to be a marketing official for a large pharmaceutical company. The company was already reputable enough and that made me think that my marketing efforts would be minimal and my sales monumental. I was wrong.
In fact, I discovered that I found it hard to convince people to buy any of the company’s products from me when I used my well-rehearsed marketing speech alone. Other marketers experienced the same thing and that led to a meeting.
After much deliberation, it was decided that perhaps our market could be penetrated with promotional items. We thought the prospective consumers probably needed a little incentive to buy the products and our assumptions turned out to be true.
The next time I went out marketing, I was armed with pens, notepads, calendars, pocket torches and mugs all branded with the company’s name and advertising slogan.
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I quickly found out that people are more interested in a sales offer that will not only take their cash away but will also benefit them in the process. It wasn’t hard to sell my products when I was giving away ball pens, calendars and torches. In fact, most times, my marketing speech was barely complete before consumers were whisking out their wallets and buying the products.
Promotional items actually help marketing attempts to be more successful. Giving out promotional items while doing a door-to-door marketing/sales stint can be quite the lubricator for any stubborn consumer.
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